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عمومی::
بازار اصلی، بازار اصلی
Once past chapter 2 this book focuses on the next three stages of the life cycle, the mainstream market stages where all high-tech wealth is created.
That is, the very behaviors that make a company successful at the outset of the mainstream market cause failure inside the tornado and must be abandoned.
In the context of competitive advantage, we will explore the interaction among leaders, challengers, and followers, showing how each enjoys a period of advantage as the mainstream market moves through its stages, thereby discovering when one should go forward boldly and when one should hang back and conserve resources.
If the products can successfully cross this chasm, they will gain acceptance within a mainstream market dominated by pragmatists and conservatives.
That is, the key to a winning strategy is to identify a single beachhead of pragmatist customers in a mainstream market segment and to accelerate the formation of 100 percent of their whole product.،Frequently, a chasm develops between visionaries who are intuitive and support rev- olution and pragmatists who are analytical, support evolution, and provide the path- way to die mainstream market.
The fundamental strategy for crossing the chasm and moving from the early mar- ket to the mainstream market is to provide pragmadsts with a 100 percent solution to their problems.
Geoffrey Moore notes that " the key to a winning strategy7 is to identify a simple beachhead of pragmatist customers in a mainstream market segment and to accel- erate the formation of 100 percent of their whole product.
tance from mainstream market segments but has yet to be adopted widely.
To cross into the mainstream market, the Lotus team shifted the product's focus from an enterprise-wide vision of corporate communication to specific solutions for particular business functions.
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